Getting the blue verified badge on Instagram has never been more valuable—especially in 2025, as both individuals and businesses strive to stand out on the world’s most visual social platform. Instagram only awards the verified badge to accounts that meet strict criteria. Here’s everything you need to know to improve your chances of getting verified.

Who Can Get Verified on Instagram?

Instagram’s verified badge is reserved for accounts that are:

• Authentic: Belonging to a real person, business, or organization.
• Unique: Only one account per person or brand can be verified (with rare exceptions).
• Complete: Must have a filled-out profile with a photo, bio, and at least one post.
• Public: Private accounts are not eligible for verification.
• Notable: The account owner must be someone or something well-known and frequently searched for.

Media coverage, online visibility, and brand mentions all play a crucial role in increasing your chances of verification.

How to Apply for Instagram Verification in 2025

Applying for verification is straightforward, but getting approved is not guaranteed. As of 2023, Meta introduced the “Meta Verified” paid subscription service, making the process more transparent and accessible. Here’s how to apply:

1. Go to your Instagram profile and tap the three lines in the top right corner.
2. Select “Accounts Center.”
3. Tap on “Meta Verified.”
4. Join the waiting list or fill out the application form.
5. Upload your government-issued ID and submit your request.

Meta will review your application, typically within a few days. If your application is denied, you can reapply after 30 days. The paid service also tends to offer a faster review process.

What Is Meta Verified?

Meta Verified is a paid subscription that grants your Instagram account the blue verified badge. The service ensures your account is managed by a real person or legitimate brand and adds an extra layer of security.

Key Features of Meta Verified:

• Government ID verification.
• Proactive protection against impersonation.
• Priority technical support.
• Increased visibility and reach.
• Premium account features.

As of 2025, Meta Verified costs around 570 TL per month in Turkey (check the latest prices on the official Meta Verified page).

Why Is the Blue Verified Badge Important?

The blue badge is more than a symbol—it offers real benefits:

• Trust & Credibility: Instantly makes your account appear more trustworthy.
• Impersonation Protection: Helps prevent fake accounts from copying your identity.
• Better Reach: Verified accounts often get more visibility in searches and the Explore tab.
• Priority Support: Faster help from Meta’s support team.
• Brand Prestige: Shows you’re a recognized figure, business, or influencer.

Tips to Increase Your Chances of Getting Verified

• Report any fake accounts using your name or brand.
• Build your online presence—media features and mentions help a lot.
• Focus on engagement rate over just follower count.
• Link your Instagram to other active social accounts.
• Keep your profile complete, current, and public.

With Meta Verified, anyone can apply for the blue badge and unlock new opportunities for growth and visibility.

Want to grow your account before applying for verification? Read our How to Increase Instagram Followers Organically in 2025 guide for proven tips!

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