Get the best Instagram highlight names for 2026. Cute, aesthetic and creative Story highlight name ideas to make your profile stand out. This guide covers Instagram story highlight names, the 15-character limit, how to add and edit highlights, and 150+ Instagram highlight name ideas by category. Pair with our Instagram bio generator, Instagram caption generator, Instagram poll questions, and best time to post on Instagram.
If you're searching for Instagram highlight names, cute highlight names, aesthetic Instagram highlight names, or creative Story highlight name ideas, you're in the right place. On this page you'll find:
Use the table of contents to jump to the section you need. For a full profile, combine with our Instagram bio generator and Instagram caption generator.
By the end of this guide you will be able to:
To use Instagram highlight names and Instagram highlight name ideas right away, have these ready:
Then go to How to Add and Change Highlight Names or copy from Cute Instagram Highlight Names and Aesthetic Instagram Highlight Names.
Instagram Story highlights are saved Stories that stay on your profile after the 24-hour Story expires. They appear as circles under your bio. You give each highlight a name (up to 15 characters) and a cover image or icon. Instagram highlight names help visitors understand what each highlight is about—e.g. Travel, Behind the Scenes, Daily—so your profile looks clear and on-brand.
Highlights are one of the first things people see on your profile. Cute, aesthetic and creative highlight name ideas make your profile stand out. Use our list below for 150+ Instagram highlight name ideas. For more profile tips, see our Instagram bio generator and Instagram caption generator.
Instagram highlight names are the short labels under each highlight circle. They matter because:
Instagram allows up to 15 characters per highlight name, so creative short names and abbreviations (e.g. BTS, Faves, Daily) work best. Use our list of best Instagram highlight names for 2026 below. Pair with Instagram poll questions and best time to post on Instagram for more engagement.
How to add a new highlight: Open Instagram → Profile → tap the plus under Story highlights. Select the Stories you want, tap Next, then type your highlight name (up to 15 characters). Choose a cover image and tap Add.
How to change a highlight name: Tap the highlight on your profile → More (three dots) → Edit highlight. Change the name (up to 15 characters), edit the cover or add/remove Stories, then tap Done.
Use our list of cute, aesthetic and creative Instagram highlight names below so your names fit and look good. For more Instagram tips, use our how many hashtags on Instagram and Instagram Reel dimensions.
Cute Instagram highlight names are short, friendly and fit the 15-character limit. Use these as-is or mix with emojis in your cover. Below are cute highlight name ideas for 2026.
Pair cute Instagram highlight names with a clean cover (emoji or thumbnail) for a cohesive look. For more profile ideas, use our Instagram bio generator.
Aesthetic Instagram highlight names are minimal, mood-based and fit curated feeds. Keep names short (15 characters max). Here are aesthetic highlight name ideas for 2026.
Use aesthetic Instagram highlight names with a consistent cover style (e.g. same filter or icon set). For captions that match, try our Instagram caption generator.
Creative Instagram highlight names are unique, catchy and still under 15 characters. Use abbreviations (BTS, FAQ) or short phrases. Below are creative highlight name ideas.
Combine creative Instagram highlight names with our Instagram poll questions and Instagram Reels caption generator for full engagement.
Instagram highlight names for business should be clear and professional. Use short names or abbreviations to fit 15 characters. Here are best Instagram highlight names for business and creators.
Use Instagram highlight names for business with a clear cover (icon or text) so visitors find what they need. For more reach, pair with best time to post on Instagram and Instagram hashtags for likes.
Below are Instagram highlight name ideas by niche. All fit the 15-character limit. Pick the ones that match your profile.
Use these Instagram story highlight name ideas with our Instagram caption generator and Linktree alternative for a complete profile.
Use this checklist to confirm your Instagram highlight names are set up well:
If everything above is done, your Instagram highlight names are ready. For more profile growth, use our Instagram bio generator and best time to post on Instagram.
Instagram Story highlights are saved Stories that stay on your profile after the 24-hour Story expires. They appear as circles under your bio. You name each highlight (e.g. Travel, Behind the Scenes) and add a cover. Names can be up to 15 characters.
Instagram highlight names can be up to 15 characters. Use short, clear names or symbols and emojis to fit. Cute, aesthetic and creative short names work best.
Tap the highlight on your profile, tap More (three dots), then Edit highlight. Change the name (up to 15 characters) and save. You can also edit the cover and add or remove Stories.
The best Instagram highlight names are short (15 characters max), clear, and match your niche. Cute names (Faves, Daily), aesthetic names (Mood, Aesthetic), and creative names (BTS, Work) work well. Use our list for 150+ ideas.
Cute Instagram highlight names are short and friendly: Faves, Daily, Life, Me, Smiles, Happy, Love, Besties, Days, Vibes, Moments, Pics, Cute, Cozy. Use emojis in the cover to keep the name short.
Aesthetic Instagram highlight names are minimal and mood-based: Aesthetic, Mood, Vibe, Edit, Film, Light, Soft, Raw, Sunset, Golden. They fit clean, curated profiles and often use short words or symbols.
Good Instagram highlight names for business are clear and professional: Services, Work, Portfolio, Reviews, FAQ, Offer, Team, Behind the Scenes (BTS), Contact, Book. Keep under 15 characters or abbreviate.
Yes. You can use emojis in Instagram highlight names. They count as characters, so one emoji can save space. Many users put the main name in the cover and use a short name or emoji in the title (e.g. ✨ or Faves).